Knowing your words’ worth: Content creation for websites
This talk will focus on the importance of quality written content for websites and how to create it. The talk would highlight the following topics:
- How writing for the web differs from print content creation
- Writing SEO content – what it is and why it matters
- How to create quality, SEO content for websites: i.e. incorporating keywords and long-tail keywords/phrases; using action words; keeping sentences short and eliminating filler words
- Why the quality and usefulness of your content matters to Google (and site visitors)
- Why editing is key for good content creation
- Brief overview on writing business blogs (if there’s time)