{"id":666,"date":"2016-08-15T17:03:26","date_gmt":"2016-08-15T17:03:26","guid":{"rendered":"http:\/\/2016.belfast.wordcamp.org\/?post_type=wcb_session&#038;p=666"},"modified":"2016-08-15T17:03:26","modified_gmt":"2016-08-15T17:03:26","slug":"knowing-your-words-worth","status":"publish","type":"wcb_session","link":"https:\/\/belfast.wordcamp.org\/2016\/session\/knowing-your-words-worth\/","title":{"rendered":"Knowing your words&#8217; worth"},"content":{"rendered":"<p>Knowing your words&#8217; worth: Content creation for websites<\/p>\n<p>This talk will focus on the importance of quality written content for websites and how to create it. The talk would highlight the following topics:<\/p>\n<ul>\n<li>How writing for the web differs from print content creation<\/li>\n<li>Writing SEO content &#8211; what it is and why it matters<\/li>\n<li>How to create quality, SEO content for websites: i.e. incorporating keywords and long-tail keywords\/phrases; using action words; keeping sentences short and eliminating filler words<\/li>\n<li>Why the quality and usefulness of your content matters to Google (and site visitors)<\/li>\n<li>Why editing is key for good content creation<\/li>\n<li>Brief overview on writing business blogs (if there&#8217;s time)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Knowing your words&#8217; worth: Content creation for websites This talk will focus on the importance of quality written content for websites and how to create it. The talk would highlight the following topics: How writing for the web differs from &hellip; <a href=\"https:\/\/belfast.wordcamp.org\/2016\/session\/knowing-your-words-worth\/\">Continue reading <span class=\"assistive-text\">Knowing your words&#8217; worth<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7344716,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1475321400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[558],"footnotes":""},"session_track":[446658],"session_category":[],"class_list":["post-666","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-a"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7yIwE-aK","session_date_time":{"date":"1 October, 2016","time":"11:30 am"},"session_speakers":[{"id":"558","slug":"claire-savage","name":"Claire Savage","link":"https:\/\/belfast.wordcamp.org\/2016\/speaker\/claire-savage\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/7344716"}],"version-history":[{"count":2,"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/666\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/666\/revisions\/668"}],"speakers":[{"embeddable":true,"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/558"}],"wp:attachment":[{"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=666"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=666"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/belfast.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}