Category: Business

The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC.

And with the (r)evolution brought forth by Internet and Social Media, today we are all brands‚ and as such, we all need to be aware of how a brand is best managed.

This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

Speaker: Raffaella Isidori

Lightning Talk

In January 2017, I set 5 big business goals for the year. By May, I accomplished 3 of them… And then everything ground to a halt.

I didn’t move forward for six months as I battled depression, doubt, jealousy, imposter syndrome, shiny object syndrome, not-invented-here syndrome, and so much more.

You’ll hear about how I was finally able to identify what was stopping me, move past it, and what I’ve done to prevent a lot of this ever happening again. I hope you can learn from my mistakes!

Speaker: Corey Maass
(Business / Development)

Lightning Talk

Do you ask yourself “what kind of content I should write on my or my client’s site to attract more customers”? If yes, this presentation will show you a few ways of using the date to find relevant topics in any industry that these users are looking for. I will try to help you replace a feeling of uncertainty that you might have when you are deciding what pages or articles you need to write next. Instead, you will be confident that a large group of readers or potential customers are looking for them.

Speaker: Marcin Kilarski

An introductory talk for people who are newer to WordPress and making websites in it. I will be going over how to use the dashboard to create a new website.

Topics covered will include how to create posts, pages, menus and how they correspond to the content displayed on your site. How to create galleries, and search for themes and plugins.

I will also talk about how to use Yoast and add a contact form to your site.

Speaker: Kayleigh Thorpe

Blogging was always about writing, but in 2018 our readers have less time to consume content and more content to consume.

If you want to continue to reach and grow your audience you’ll need to think beyond words alone. That’s a realisation I had in 2016, it’s one that made me change the way I blogged.

Since then I’ve built stronger relationships with readers, won multiple awards for my blog and added new income streams to my business.

I’m going to show you what I did and how you too can supercharge your blog with audio, video and visual content

Speaker: Amanda Webb

If you have an idea for a blog or a website, don’t hesitate and start it.

WordPress has the features to make it an easy task for you.

Hear from a person with no web experience who has been running their own website for the past 6 months.

Speaker: Matt Boyd

When looking at how small WordPress plugins and themes businesses operate, only a small handful of them takes advantage of SEO to grow their business.

It’s tricky though because when you’ve got other things to worry about in your business, it’s not a surprise that SEO is not a major priority. In fact, it can be overwhelming to find out what you need to do…even for me, and I do it for a living.

But can you really grow your business with zero or little traffic? Especially if you are providing plugins and themes, which requires online engagements?

Whether you are new and scaling your business, or you are looking to boost your existing business, it’s time to look at how SEO can be a major investment in your business.

In this talk, we will look at the essential ways you can do that with the help of some actionable tips and strategy which you can apply today.

Speaker: Ahmed Khalifa