Follow the Data

Today’s WordPress environment generally results in numerous organisations managing either our data or the hardware and software that it relies upon.

Although we subcontract out parts of our WordPress infrastructure we are still accountable for the data processed by our Websites.

This talk takes a look at a typical WordPress set up and follows the journey that a user’s data might take and some potential threats at each point on its journey.

It looks at what we can do to minimise our exposure to risk of outsourcing management of our infrastructure, the considerations we should make and what questions we should be asking of our hosts.

Speaker: Dave Potter

In-bound Marketing – Integration with WordPress

Measurable outcomes: Key tools the you can employ to create a successful inbound marketing strategy combining WordPress and 3rd party applications.

Discussed Sections:

  • WordPress – website
  • Tawk – Site chatbot or similar
  • GetResponse / Mailchimp / SendinBlue – Email marketing system and WordPress integration
  • GetResponse / Thrive leads – Landing pages to attract leads to give their email in exchange for information and how it can integrate into WordPress
  • CRM system – manage leads with WordPress integration

Speaker: Peter Meehan