I create brands and design the communication for businesses around the world and assist companies in their localisation.
Besides that I study, teach, take pictures, write, translate & coach professionals on communication & language.
You can see my work at www.raffaellaisidori.com. Curious as a cat and in love with diversities, I collect books, fonts & essential oils.
I live and work in the country, surrounded by flora & fauna, where I cultivate dreams & push boundaries.
This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.
The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.