{"id":1476,"date":"2018-04-11T11:20:52","date_gmt":"2018-04-11T11:20:52","guid":{"rendered":"https:\/\/2018.belfast.wordcamp.org\/?post_type=wcb_speaker&#038;p=1476"},"modified":"2018-05-24T08:54:58","modified_gmt":"2018-05-24T08:54:58","slug":"ahmed-khalifa","status":"publish","type":"wcb_speaker","link":"https:\/\/belfast.wordcamp.org\/2018\/speaker\/ahmed-khalifa\/","title":{"rendered":"Ahmed Khalifa"},"content":{"rendered":"<p>Ahmed Khalifa is a seasoned digital marketing and WordPress professional who focuses on helping website owners to increase their online visibility, boost audience engagement and encourage conversion.<\/p>\n<p>With almost 10 years experience in the field, Ahmed has worked across various industries, from a local family business to an international publishing company, and from a well-known digital marketing agency to a major national high-street fashion retailer.<\/p>\n<p>More recently Ahmed runs his own business to help SMEs with their own WordPress sites.<\/p>\n<p>He frequently publishes content on his site to help others\u00a0 in the community. Ahmed is also an active member of the WordPress community and contributes to their ethos by helping others to make the most out of their WordPress sites&#8217; online visibility, contributing to the local Meetup and by helping to organise <a href=\"https:\/\/2018.edinburgh.wordcamp.org\/\" target=\"_blank\" rel=\"noopener\">WordCamp Edinburgh<\/a>\u00a02018.<\/p>\n<p>Ahmed&#8217;s talk on <strong>&#8216;Making the Most Out of SEO to Grow your WordPress Plugins &amp; Themes Business&#8217;<\/strong><\/p>\n<p>When looking at how small WordPress plugins and themes businesses operate, only a small handful of them takes advantage of SEO to grow their business.<\/p>\n<p>It\u2019s tricky though because when you\u2019ve got other things to worry about in your business, it\u2019s not a surprise that SEO is not a major priority. In fact, it can be overwhelming to find out what you need to do\u2026even for me, and I do it for a living.<\/p>\n<p>But can you really grow your business with zero or little traffic? Especially if you are providing plugins and themes, which requires online engagements?<\/p>\n<p>Whether you are new and scaling your business, or you are looking to boost your existing business, it\u2019s time to look at how SEO can be a major investment in your business.<\/p>\n<p>In this talk, we will look at the essential ways you can do that with the help of some actionable tips and strategy which you can apply today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahmed Khalifa is a seasoned digital marketing and WordPress professional who focuses on helping website owners to increase their online visibility, boost audience engagement and encourage conversion. With almost 10 years experience in the field, Ahmed has worked across various industries, from a local family business to an international publishing company, and from a well-known &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/belfast.wordcamp.org\/2018\/speaker\/ahmed-khalifa\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ahmed Khalifa&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7344716,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-1476","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p96XPM-nO","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/ce9a4e2c2c563cd675b41e63bd61648eb801a0be8200c399f4b8cc62f2fd1147?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/ce9a4e2c2c563cd675b41e63bd61648eb801a0be8200c399f4b8cc62f2fd1147?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/ce9a4e2c2c563cd675b41e63bd61648eb801a0be8200c399f4b8cc62f2fd1147?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/ce9a4e2c2c563cd675b41e63bd61648eb801a0be8200c399f4b8cc62f2fd1147?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/ce9a4e2c2c563cd675b41e63bd61648eb801a0be8200c399f4b8cc62f2fd1147?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/ce9a4e2c2c563cd675b41e63bd61648eb801a0be8200c399f4b8cc62f2fd1147?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/7344716"}],"replies":[{"embeddable":true,"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=1476"}],"version-history":[{"count":4,"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1476\/revisions"}],"predecessor-version":[{"id":2455,"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1476\/revisions\/2455"}],"sessions":[{"embeddable":true,"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1474?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1476"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/belfast.wordcamp.org\/2018\/wp-json\/wp\/v2\/speaker_group?post=1476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}